Each year, SEO goes through some changes, and so it pays to keep up to speed with the changes. This is why the consultants at HQ SEO strive to keep with new changes whenever they arise. What might have worked last year may not work this year or the next!
Don’t forget the mobile crowd
So many people now have smartphones. This means that most are looking to their gadgets for information off the internet as opposed to using a desktop computer. In case you are yet to adapt your website to become mobile-friendly then you are in big trouble! You could be losing out on a world of potential converts to your business! You could also be negatively affecting your ranking potential on search engines.
In order to solve this problem you can either adopt a responsive Web design or build a separate mobile webpage.
Keywords are still important
Keyword stuffing may result in penalties, however keywords remain important in SEO. Much as there may be specific keywords you can successfully use on your site, it is a good idea to broaden your keyword search. Don’t forget to add certain keywords to your URL as well and generally optimize your site with set keywords. In addition, sprinkle in long-tailed keywords here and there.
Don’t think social media is just for fun
Many businesses have come to realize that there are plenty of business opportunities on social media. After all, it is where many people spend most of their time on any given day! You need to find the most appropriate social media platform to conduct your business successfully and go for it.
While on the social media platform, don’t forget to add links back you your website for added traffic.
Create useful and relevant content
Content is now king which means that you have to come up with valuable content that will keep your visitors interested. In fact, the shareable the content is the better. The more it is being shared, the higher the possibility of gaining more traffic to your site. This is turn can help with improving your rankings on the search engine.
Don’t be afraid to do some PR
Granted you might be having a great website and great products or services but if not many people are aware then it doesn’t really benefit you, does it? Don’t be afraid to work in some PR with your SEO strategies.
Get on those forums, pitch to have your guest blog posted on another site or request to have your products or services written about by a reputed site. In short, go out there and further make your brand, business or website known! You will soon be repaid back with increased SEO, inbound links back to your site and referral traffic which are all great to help boost your business.
With that being said however, since SEO keeps changing, don’t expect to master everything at a go. Instead, you can come up with goals and strive to find the best possible tactics and tools to help realize those goals then move on to the next.